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About Us

Turning regulatory complexity into compliance equity.

ComplyStep is an AI compliance platform built for UK regulated marketing. We help financial, healthcare, legal and gambling brands verify every campaign before it publishes, and catch drift the moment it happens after.

Mission

Verify, monitor, optimise.

We help UK regulated SMEs verify, monitor and optimise every campaign, maximising conversion while eliminating regulatory violations.

Vision

The standard for regulated marketing.

A future where every regulated brand can publish with complete compliance certainty and real-time risk prevention, at digital speed.

What We Value

The principles behind the platform.

Innovation

Continuously refined to stay ahead of evolving FCA policy and consumer-law reform.

Accuracy

Absolute regulatory data integrity: no unverified claims, no compliance drift.

Consumer Protection

Shielding vulnerable audiences from misleading or predatory promotions.

Founder

Meet Janki Rathod.

JR
Janki Rathod
Founder & CEO, ComplyStep

Janki brings over 11 years of senior digital marketing experience across PPC, SEO and SMO, alongside an MSc in Data Science and postgraduate research in NLP and sentiment analysis. That dual background of hands-on campaign execution and applied machine learning is exactly what informs ComplyStep's compliance engine.